How to define and adapt your service proposition

Aiming for a high-value proposition that requires significant time and effort to implement ensures that happy customers remain with your business for the long haul, rather than moving on because they have exhausted what you have to offer. Here’s what you can do.

4 top tips from the Growth Experts 

1. In today’s market it is more crucial than ever to address the challenges your clients are facing. Tweak your proposition so that you really address the pain your clients are facing now. - Christine Parry 
   
   
2. Os mercados não ficam parados por longos e capacitadores de novas tecnologias surgem o tempo todo. Certifique -se de continuar a digitalizar o horizonte em busca de maneiras mais eficientes e eficazes de cumprir o trabalho do seu cliente. Essa abordagem ganhará muito mais trabalho (além de respeito profissional) e começará a estabelecer as bases para o crescimento posterior. – Marc Jantzen 
   
   
3. Hold your nerve and confidently delineate where your expertise falls and, commensurately, describe to prospects what lies outside this boundary. Such an approach will win you far more work (as well as professional respect) and start laying the foundation for onward growth. -DOM Moorhouse 
   
   
4. Depois de ter sua proposta de valor, defina um plano para aprimorar seu nível de diferenciação ao longo do tempo, adicionando recursos difíceis de replicar, construindo seu "direito de ganhar" nos mercados escolhidos. - MARC Jantzen