12 ways to increase LinkedIn engagement
LinkedIn is one of the primary channels through which consultancies find new leads. If you’re looking to increase the ROI from your LinkedIn activity, here are our top tips for increasing engagement in your LinkedIn posts.
Nail your headline
The first sentence needs to make the reader pause and think ‘I’ve got to know more’.
Use questions
Ask for opinions, invite sharing of experiences and get people thinking.
Be explicit about your audience
Say who you’re talking to and express why your post is relevant to them.
Tell a story
Keep it short, write in concise sentences and use plenty of paragraph breaks.
Use emojis
If it suits your writing style and personality, but don’t go overboard!
Adicione valor
oferece algo novo ou compartilhe algo do que você sabe que sua rede pode não.
Adicione um link
ou não. Nem todas as postagens precisam de uma-faça funcionar se estiver lá. Seu comentário de abertura/pergunta. Seja explícito sobre o que você deseja acontecer a seguir. Doc
Link to third party content
And don’t be afraid to politely disagree and invite a conversation with the author.
Tag people
Make sure they are relevant, and think of the well-connected people.
End with a CTA
Re-iterate your opening comment/question. Be explicit about what you want to happen next.
Add <3 hashtags
Think of the topics people will be searching for.
Respond
When people comment on your post, like the interesting ones and comment back.
Don’t forget to:
Include an image, video or doc
Eles ajudam a tornar sua postagem atraente / scroll-stopping. PDF
Launch the odd poll
They are fantastic for engagement, particularly the simple, more personal ones.
Follow The Consultancy Growth Network on LinkedIn
Download 12 ways to increase engagement with your Linkedln Posts as a PDF
Artigo | Sales and marketing
Escrito por
Ali el Moghraby
Chefe de Marketing
A Rede de Crescimento da Consultoria